identity, logo

A new company, doing consulting in aviation, in need of a company profile, web, logo. I enjoyed this project, mainly because the client wanted an abstract logo. People often say that, but they do not really mean it, when you get down to it. The logo, I know, breaks pretty much all logo rules and sensibilities, but I am really pleased with it. It gives me assosiations to aviation instruments, radar, sunrises from below, aeroeverything, space, and in some versions, to propellers. For obvious reasons, the logo being so complex, it comes in a few different versions depending on use. What makes me happy is that I can slice the logo, I can use only a part of it, and the recognition should not be a problem.

web

The client wanted different images on different pages of the website. I am not really a fan of background images for two reasons: it can take forever to load, and it is a hassle to scale. Responsive design is a relatively new way of dealing with a plethora of screen sizes, so the “standards” to deal with it is not exactly set in stone.

IA

IA, or information architecture, is not as trivial as many seems to think. This is where clients often gets confused and I am considering building a little “beginners guide to IA” to make it easier for me, cheaper and more understandable for the client. Much time can be basically wasted because of structural uncertainties.

misc

I like testing out the grapics I make on different things. It gives an idea of how it might work in the real world, and problems arrive that needs to be solved for the logo to do the job. A logo like this is not easy to place on letterpapers, envelopes, businesscards, cars etc. Basically, it cannot be in just one version for all these uses. FedEx can, Quality Flight Solutions needs sophisticated solutions.

The devil is in the details. Favicons! Everyone should have one.

Go oooon – guess!

-Douglas Hofstadter-

What on earth is it? No one can give a vaguely sensible answer to what goes on in my brain. It is non-stop, it goes on every waking hour, and, I suspect, when I sleep as well. It is a constant rattling, a background noise in my head: constantly having new ideas, judging colours, angles, texture, making connections, soaking up words or phrases in any situation. Connecting bizarre things together; finding some hue, taste or sound that bring unrelated things together in my head, spanning languages, centuries, words, colours, poetry, sounds, materials, buildings, life forms; from teaspoons to magma. It is exhausting, in a way, but it’s been going on my whole life, so I have no idea what it would be like without it.
It makes me able to make metaphors no one understands. How admirable.

Bits of paper, books with notes in the margins, or the last blank pages missing to some long forgotten desperate need for scribbling something. Piles of notebooks half filled out with unidentifiable ideas, but sometimes, sometimes a notebook contains a tiny little doodle that have it. Some magic little quality.

And there it is – a perfect little doodle or a surprising combination of letters or words. Something that it would be impossible to improve on. Adding something would ruin it. A doodle; born perfect. An interaction of letterforms in perfect balance and meaning. Trying to do it again would not work.
Magic.

I can track a meeting through the doodles I make. I remember what was said from little squiggles. People who have not seen my meeting-doodles show me endless post-its with circles repeated endlessly and say, I do it too! No you don’t. Because my doodles – unconsciously – covers and span universes. They are bizarre, funny, sometimes scary, sometimes awful. often abstract. I am sure a psychologist would have a field day, but at least it keeps me awake through boring meetings. The doodles are an illustration of the noise that goes on in my head – forced to sit still and listen to some boring twat go on about strategies for the future and how to fix something that is not broken – the endless connecting process bursts out on paper.

And I am beginning slowly to realise that not everybody have this racket going on. In fact, very few people have the faintest idea what I am talking about.
So I wonder what goes in their heads.

A conference of fontfaces, deciding if Zapf dingbats should be given membership. Ransom interfers, and have taken Courier and Curlz prisoner, threatening to slash off their serifs. And what face saves the day?

..guess what fontface is my favourite..

The art of looking sideways
Alan Fletcher
This is how it looks like inside my head. It a fountain of musings, facts, the odd, solid, and whimsical. It is design, doodles, unfinished thoughts, images, drawings. It is colours, shapes and wisdom. It is a delight and frustration at the same time – if I could show what goes on in my head, this is pretty much it..
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I should have stayed home
Roger Rapoport, Marguerita Castanera
Very funny. About all the glorious trips and travels that goes wrong. A collections of discomfort, disaster and disappointments. Timbuktu is not like you’d think. Not a homage to the well-planned, but rather an honest picture of how things can go, regardless of preparations.

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the IRA
Tim Pat Coogan
There’s a lot of junk about the IRA out there; a lot of rubbish. This is not without it’s faults and exhausting going-ons, but it is one of the better ones.
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All the trouble in the world – the lighter side of famine, pestilence, destruction and death
P.J O’Rourke
O’Rourke should not be read in one sitting – he can be exhausting and a little too much. But he IS funny, cynical and sometimes, dead on. All the trouble in the world is not always what it looks like, or what some would like us to believe.
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The great war for civilisation – the conquest of the middle east
Robert Fisk
Depressing, informative, exhausting and impressive. It is very good, and the good Mr. Fisk is a relentless journalist, not letting sleeping dogs lie.
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Thinking with type
Ellen Lupton
Despite this being part of the curriculum, it is very, very good! Hah! Imagine that – a first class book in an educational institution… what marvels…
It gives a good, sensible introduction to typography, without the annoying, sentimental waffle often found in such books.
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The elements of typographic style
Robert Bringhurst
Clearly for the especially interested – but the book on the subject. In-depth, clear and sharp.
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Neither here nor there
Bill Bryson
Mr. Bryson can be a little too much too, and sometimes rather predictable. But his travels around Europe is very funny, and combining his experiences with the ones he had as a youth doing the same trip, is hilarious. Personally, I am fond of the story about the german restaurant, the incomprehensible menu and the threat of calf brain.
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Three in norway by two of them
anon
Hysterically funny, and should maybe belong under fiction for the many tall tales and absolute nonsense. But the descriptions of norway and inhabitants are spot on..

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Out of Africa
Isak Dinesen /Baroness Karen von Blixen-Finecke
Never mind the film. The book is beautiful, intelligent. Her view on her time in Africa very interesting, and the stories she tells vivid and touching.
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Hidden agendas
John Pilger
Well. Good old Mr. Pilger seems to repeat himself endlessly, so one book will do. He is relentless in his digging for truth, and like a dog with a bone, will not let go. Bless him.
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Those are real bullets, aren’t they?
Peter Pringle, Phillip Jacobson
There is a large pile of books on Bloody Sunday, but this is the best to my knowledge. There is a limit to how interested I am in reading about bullet entry angles over and over, when we all know what went on. They got the new inquiry, and we are still waiting to hear it.
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We wish to Inform you that tomorrow we will be killed with our families
Philip Gourevitch
The awful story of the genocide in Rwanda.
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Tyranny of the Moment: Fast and Slow Time in the Information Age
Thomas Hylland Eriksen
Brilliant thoughts on time.
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Color – travels through the paintbox
Victoria Finlay
This is the book with the annoying language and irritating fancies and guesswork. But the subject is immensely interesting, and her travels to all sorts of odd places entertaining. The myths and stories well researched; the fascinating conflicts and wars fought over colours fantastic.
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The ice master
Jennifer Niven
The mad story of the polar expedition of the ship Karluk and it’s crew. It is a story of survival, cruelty and a mad scientists’ need for self-promotion, but most of all it is a story of how tragedy can split men and bring out the worst in them. The crew and scientists of the expedition survives or dies along social divides, rather than work together. Revealing and terrifying.
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The politics of nationalism and ethnicity
James G. Kellas
Interesting. Don’t think I need to say more than that.